I’ve been reflecting on Nike’s new ad campaign that features embattled (former) NFL quarterback, Colin Kaepernick, who infamously started the “kneeing for the national anthem” movement. The campaign features a black and white close-up of his face with the words…

“Believe in something even if it means sacrificing everything“

A couple thoughts come to mind:
(1) Kaepernick has NOT sacrificed “everything”. He still sits on a nice little nest egg and is receiving national attention. The only thing he has sacrificed is playing in the NFL, and if that is “everything” then he truly has nothing.
(2) Jesus sacrificed EVERYTHING that we could have ETERNAL LIFE, which is everything we need.
(3) When you only believe in “something” you have nothing. When you believe in someone, namely Jesus, then you have everything.
(4) When you truly sacrifice “everything” for Jesus, you have lost nothing.
(5) Our brave men and women serving in the armed forces have sacrificed far more than Kaepernick will ever know.

With that being said…

I am in no way attacking what Colin Kaepernick is claiming he is protesting. I am in no way advocating some boycott of Nike like some are doing. But this believe in something/sacrificing everything crap that Nike is dishing out has rubbed me the wrong way. It has also saddened me and stirred something up in me. If people don’t get that Jesus sacrificed everything that, through faith in him, you can have eternal life, then I need to step things up more.

So here you go…

PEOPLE: You are SINNERS. You are under God’s WRATH. But wait, there is hope…JESUS. He died FOR YOU and rose from the grave FOR YOU, that you could have ETERNAL LIFE. Believe not in something, but believe in someone…JESUS.

There you go…

To God be the glory!

The Pastor -|—